Essays about: "buying behaviour in china"

Showing result 1 - 5 of 6 essays containing the words buying behaviour in china.

  1. 1. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  2. 2. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gao Wangshu; Wang Guanhua; [2020]
    Keywords : ;

    Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

  3. 3. The psychology behind stockpiling behaviour during critical situations : A study of the change in consumer behaviour with special regards to the phenomenon stockpiling among Swedish residents during the Covid-19 outbreak

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Anna Hanser; David Bereilh; [2020]
    Keywords : Stockpiling; panic buying; pandemics; Covid-19; psychology; consumer behaviour;

    Abstract : Background: The novel coronavirus (Covid-19) spread globally from its outbreak in China in the beginning of 2020, causing numerous deaths and strained on the health care systems all over the world. Most countries gave answer to this pandemic by implementing national lockdowns, which often evoked panic among citizens and therefore lead to stockpiling or sometimes panic buying behaviours. READ MORE

  4. 4. Coffee, Country-of-Origin and China – A closer look at Chinese consumption and perception of foreign and domestic coffee in Kunming

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Johan Wickström; [2012]
    Keywords : coffee; China; Kunming; consumer behaviour; Social Sciences;

    Abstract : Being one of the most valuable commodities in the world, coffee is of great importance to the world economy, producing countries and the daily lives of millions of people. China is one of the largest and fastest growing consumer markets in the world and is experiencing an increasing demand for coffee. READ MORE

  5. 5. Socio-economic factors impacting fertility preferences and fertility behaviours in Shanghai

    University essay from Lunds universitet/Master of Science in Development Studies; Lunds universitet/Graduate School; Lunds universitet/Socialhögskolan

    Author : Erin Kennedy; [2010]
    Keywords : China; population policy; housing; fertility preference; fertility behavior; development; single-child generation; Shanghai; Family Planning Policy; socio-economic variable; institution; policy variable; Social Sciences;

    Abstract : ABSTRACT Purpose: The purpose of this study was to explore the current factors affecting fertility preference and fertility behaviour in Shanghai among the first single-child generation who are now entering into their childbearing years. In order to gain a more clear understanding of fertility preference and fertility behaviour in Shanghai the following areas were explored in an attempt to discover the institutional/policy variables and the socio-economic variables that are impacting fertility preference and fertility behaviour: the number of children preferred by the participants, the actual number of children had or planned to have by the participants, the age or time of having a first child, the factors affecting a participant’s fertility preference and fertility behaviour, and the desired future direction of the family planning policy. READ MORE