Essays about: "characteristics of business context"

Showing result 6 - 10 of 211 essays containing the words characteristics of business context.

  1. 6. An Obituary for the Billable Hour - A qualitative investigation of the barriers to implementing value-based pricing in the legal industry and the necessary capabilities to facilitate the transition.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Hermine Lilja; Julia Fürstnow; [2023]
    Keywords : Value-based Pricing; Legal Industry; Change Barriers; Pricing Transformation; Capabilities Theory;

    Abstract : Due to intensifying competition and client expectations, law firms worldwide are starting to transition from the conventional billable hour model to value-based pricing (VBP) models. While promising significant efficiency gains, this transition entails fundamental challenges for all stakeholders and necessitates changes in firms' capabilities. READ MORE

  3. 7. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

  4. 8. Juggling Priorities: The Epic Quest for Work-Life Equilibrium among Early Career Employees

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leonique Jacobus Yvonne Hamers; Frédérique Kluijtmans; [2023]
    Keywords : Work-life Balance; Early Career Employees; Boundaries; Motivation; Work to Live.; Business and Economics;

    Abstract : Due to the changing nature of employment, contemporary early career employees place more value on work-life balance than any other generation before them. Our purpose is to provide a contextual overview that identifies and illuminates some of the defining characteristics of the early career employees employed in the banking sector. READ MORE

  5. 9. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Anastasiia Jönsson; Clara Nordberg; [2023]
    Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

  6. 10. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hüsam; Linnéa Nordmark; [2023]
    Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE