Essays about: "characteristics of customers"

Showing result 11 - 15 of 294 essays containing the words characteristics of customers.

1. 11. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Muhammad Usman Anwar; Usman Younis; [2023]
   Keywords : Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

   Abstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE

3. 12. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Alexandre-Nikos Pociello i Palau; [2023]
   Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

   Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE

4. 13. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

   University essay from Umeå universitet/Institutionen för informatik

   Author : Hannes Sjöström; Pavithra Sivakumar; [2023]
   Keywords : Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

   Abstract : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. READ MORE

5. 14. Heuristic Clustering Methods for Solving Vehicle Routing Problems

   University essay from KTH/Skolan för teknikvetenskap (SCI)

   Author : Georgios Nordqvist; Erik Forsberg; [2023]
   Keywords : optimization; vehicle routing problem; sweep clustering; k-means clustering; hierarchical clustering;

   Abstract : Vehicle Routing Problems are optimization problems centered around determining optimal travel routes for a fleet of vehicles to visit a set of nodes. Optimality is evaluated with regard to some desired quality of the solution, such as time-minimizing or cost-minimizing. READ MORE

6. 15. Shoppin’ in the Rain : An Evaluation of the Usefulness of Weather-Based Features for an ML Ranking Model in the Setting of Children’s Clothing Online Retailing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Isac Lorentz; [2023]
   Keywords : Statistical analysis; regression analysis; recommender systems; ensemble learning; electronic commerce; LightGBM; learning to rank; feature selection; weather-based features; fashion; Statistisk analys; regressionsanalys; rekommendationssystem; ensemble-inlärning; näthandel; LightGBM; learning to rank; variabelselektion; väderbaserade variabler; mode;

   Abstract : Online shopping offers numerous benefits, but large product catalogs make it difficult for shoppers to understand the existence and characteristics of every item for sale. To simplify the decision-making process, online retailers use ranking models to recommend products relevant to each individual user. READ MORE