Essays about: "coca cola new product"

Found 3 essays containing the words coca cola new product.

  1. 1. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rustam Khudododov; Alexandra Kim; [2017]
    Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

    Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

  3. 2. Youbranding - The marketing strategy of replacing the corporate brand name with personal names.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jessica Hedin; Hannah Molin; [2014]
    Keywords : Youbranding; Debranding; Brand loyalty; Campaign; Marketing strategy;

    Abstract : The importance of obtaining and retaining loyal customers, instead of attracting as many customers as possible, is and always has been a constant struggle among businesses. New marketing strategies are utilized in order to attract attention and to differentiate the brand from the competition. READ MORE

  4. 3. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

    University essay from Lunds universitet/Juridiska institutionen

    Author : Beata Faracik; [2002]
    Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

    Abstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE