Essays about: "cola market in Thailand"

Found 2 essays containing the words cola market in Thailand.

1. 1. Local Brand versus Global Brand: A Case Study of the Cola Soft Drink Industry in Thailand

   University essay from Handelshögskolan

   Author : Usamas Tantiwongwat; [2013]
   Keywords : Key words: Cola brand preference; cola brand substitution; cola market in Thailand; local versus global brands;

   Abstract : This thesis aims to investigate the cola market situation in Thailand and the possibility of a local brand to compete with global brands. Due to the high value of this market, every cola company wants to get the biggest piece of the market share pie. READ MORE

3. 2. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

   University essay from Lunds universitet/Juridiska institutionen

   Author : Beata Faracik; [2002]
   Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

   Abstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE