Essays about: "comments"

Showing result 31 - 35 of 544 essays containing the word comments.

  1. 31. ”Take a Knife and Drain Your Life” : A Netnographic Analysis of Drain Gang’s Fandom, Subcultural Activity and Community Cultivation Online

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Rasmus Schmidt; [2023]
    Keywords : Drain Gang; Drainer; Fandom; Online Fan Community; Subculture; Netnography; Community Cultivation; Prosumption; TikTok.;

    Abstract : The thesis examines the subcultural activities and online fan community of Drainers (fans of the music collective Drain Gang) through TikTok. A netnographic analysis of fans’ engagement and community cultivation through prosumption is done through participation observation. READ MORE

  3. 32. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lovisa Käll; Ebba Keller; [2023]
    Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

    Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE

  4. 33. Art and Graphic Design : Rejecting difference in essence

    University essay from Uppsala universitet/Avdelningen för estetik

    Author : Sofia Hjelm; [2023]
    Keywords : Graphic design; art; design; aesthetics; philosophical aesthetics;

    Abstract : The aim with this paper is assessing the debate of art and graphic design being the same or different matter in essence - taking an almost ontological approach. Malcolm Barnard writes in his Graphic Design and Art (2005) that there may be one genuine difference, if not potentially more, that makes art and graphic design two different concepts. READ MORE

  5. 34. "I'm afraid World War Three is inevitable" : A Critical Discourse Analysis of German Social Media Comments on the Russo-Ukraine War

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Astrid Winiker; [2023]
    Keywords : Social Media; Discourse; Russo-Ukraine War; Stereotypes; Sentiment; Prejudice; Russophobia; Refugees;

    Abstract : This thesis presents a critical discourse analysis (CDA) of comments about the Russo- Ukraine war on Facebook and Instagram from February 2022 until March 2023 and points out topics that are dominantly discussed and stereotypes that are used in connection to the war. For this, critical discourse analysis (CDA) was employed as analytical framework and method (Fairclough, 2010). READ MORE

  6. 35. "You're completely brainwashed" : A qualitative study on toxic masculinity as expressed by a 'men's rights' influencers fanbase

    University essay from Umeå universitet/Sociologiska institutionen

    Author : Ellie Leandersson; [2023]
    Keywords : oxic masculinity; parasocial relationships; influencers; Reddit; the Red Pill; the Manosphere;

    Abstract : In this thesis I will use a ‘men’s rights’ influencers fanbase as an example of a new generation of people who values toxic and traditional masculinity. I will do so by doing a critical discourse analysis on 1200 comments from the platform Reddit, using Fairclough's three-dimensional model as inspiration. READ MORE