Essays about: "communication strategies for businesses"

Showing result 6 - 10 of 66 essays containing the words communication strategies for businesses.

1. 6. Harvesting Innovation : Strategic Planning for Technological Advancements and Regulatory Changes in Swedish Agriculture

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Kajsa Hagberg; Emma Stakston; Annika Tebaay; [2023]
   Keywords : Strategic planning; GE technology; CRISPR-Cas9; Agriculture; Regulatory changes;

   Abstract : Strategic management is crucial for organizational success in today's volatile business environment, and yet, underutilized within agricultural businesses. The agricultural industry is facing rapid change with the introduction of new GM technologies, such as CRISPR-Cas9, and following regulations. READ MORE

3. 7. Perceptions and Challenges of Online marketing Professionals : Online marketing Professionals’ Perceptions of Challenges in the online campaign optimization process. A Qualitative Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Maria-Izabela Fieraru; Laura Tímea Kremeny; [2023]
   Keywords : online marketing campaigns; marketers’ perceptions; optimization process; challenges; the theory of planned behavior;

   Abstract : Online marketing professionals' perceptions about the challenges have got huge importance on marketing campaigns and conversion rates. Online marketing professionals' effective digital marketing strategies are crucial for businesses and clients to grow. READ MORE

4. 8. Employee preferences in preparing for a change - A case study of strategic project implementations

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Alfons Hallgren; Maja Svensson; [2023]
   Keywords : Employee; Managers; Project Lead; Top Management; First-line managers; Employee preferences;

   Abstract : As market conditions constantly change in today's competitive landscape, businesses must invest in organizational changes to stay relevant. Despite the high frequency of change projects worldwide, multiple sources state that 70% of all change projects fail. READ MORE

5. 9. From Listening to Action : A case study on how businesses co-create with their customers through engagement in Swedish family owned retail businesses.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Isabell Ekengren Frank; Elliot Körner; [2023]
   Keywords : Customer Engagement; Co-creation; Family owned business;

   Abstract : With the constant changes in society, the way companies market themselves has changed and customer engagement, relationships and transparency has become a more important factor. Significantly in how businesses should conduct their business to create as much value as possible. READ MORE

6. 10. Managing Supply Chain Resilience Through Reactive Recovery Strategies Within the Automobile Industry : A Qualitative Study on Lessons Learned from the Covid-19 Pandemic

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : David Olsson; Hanna Kolmodin; [2022]
   Keywords : Supply Chain Resilience SCRes ; Reactive SCRes Strategies; SCRes Capabilities; Supply Chain Disruption SCD ; Automobile Industry;

   Abstract : The global nature of current supply chains – in combination with disruptive events like the Covid-19 pandemic – has highlighted the need for increased supply chain resilience (SCRes). Contemporary research has primarily focused on proactive SCRes strategies and, to some degree, neglected the reactive strategies for building SCRes. READ MORE