Essays about: "communication strategies for businesses"

Showing result 16 - 20 of 66 essays containing the words communication strategies for businesses.

  1. 16. Shopping Centers in Change: : A multiple case study of shopping centers´ communications strategies during a social crisis

    University essay from Högskolan i Halmstad

    Author : Petra Sellin; Julia Weideborn; [2022]
    Keywords : Communication; social crisis; brand; e-commerce; communication strategy;

    Abstract : The emergence of covid-19 resulted in a new way of living for the whole world. One of the areas that would come to be highly affected was the retail industry and more specifically shopping centers. The advice given by the government to citizens regarding the spread of the virus urged people to limit their time spent in public places. READ MORE

  3. 17. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Rowan Katherine Drury; [2021]
    Keywords : Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

    Abstract : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. READ MORE

  4. 18. Accelerating the Transition to Sustainability : Identifying Drivers and Barriers

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Hannes Kristofersson; Victor Wadstein; [2021]
    Keywords : Sustainability; Sustainable Development; Corporate Sustainability; Change Management; Transition Management; Business transition; Business Transition Management; Hållbarhet; Hållbar utveckling; Hållbar affärsutveckling; Transition Management; Förändringsledning; Företagsförändring; Business Transition Management;

    Abstract : As corporations have attained an increasing focus in the sustainability debate, so have the expectations of their sustainability performance. Rather than having a sole focus on an ad hoc mix of philanthropic actions, researchers now begin to call for businesses to recognize their role in broader societal sustainability challenges. READ MORE

  5. 19. Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Marie Christin Otto; [2021]
    Keywords : CSR; perception; sensemaking; organisational identity; communication; Social Sciences;

    Abstract : Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity. Global warming, , environmental damage and economic and financial crises have put businesses under scrutiny. READ MORE

  6. 20. Transitioning Towards the Regenerative Business Phase : An exploratory study of SMEs from the perspective of sustainability consultants

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Rebecca Palm; Maja Sieczko; [2021]
    Keywords : Sustainability; Small and Medium-sized Enterprises SMEs ; Regenerative Businesses; Organizational Change; Corporate Sustainability;

    Abstract : Background: The importance of sustainability is growing; however, the mindset of many businesses remains in the profit-driven take-make-waste economy, aiming for limitless growth. Humanity cannot continue with business-as-usual, and a paradigm shift must occur to ensure a future for the planet. READ MORE