Essays about: "communication thesis statement"

Showing result 6 - 10 of 34 essays containing the words communication thesis statement.

1. 6. Not a Brand but a Voice : The Advertising and Activism of Oatly in Germany

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Luisa Falkenstein; [2020]
   Keywords : Advertising; Commodity Activism; Social Semiotics; Multimodal Discourse Analysis; Oatly;

   Abstract : When describing the company’s ethos and brand, the creative director of Swedish oat drink producer Oatly, John Schoolcraft, routinely declares the company’s intention to be not a brand, but a voice. As popular activist causes become utilized by companies and commodified for advertising use, identifying the ways in which communication is used to create meaning becomes a relevant skill. READ MORE

3. 7. FinTech: The role of Perceived cybersecurity and Organizational trust

   University essay from Umeå universitet/Företagsekonomi

   Author : David Laurent; Robin Sinz; [2019]
   Keywords : FinTech; Cybersecurity; TAM; Trust;

   Abstract : Context: The advent of the Information and Communication Technologies mostly referred to “digitalization”; offers a new paradigm. Information technology is now perceived as a disruptive innovation capable of shaking up the traditional financial industry. READ MORE

4. 8. Social media adoption and usage : A study within the industrial sector in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Madelene Sundlin; Mathilda Svensson; [2018]
   Keywords : Social media; social media adoption; business to business; industrial industry; social media usage;

   Abstract : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). READ MORE

5. 9. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Lucas Christensson; Oskar Svensson; [2017]
   Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

   Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE

6. 10. Numbers VS Narratives in the Eyes of Non-professional Investors

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Hedlund; Mattias Nilsson; [2017]
   Keywords : Dissonance; CEO-statement; Non-professional investors; Narrative reporting; Accounting communication; Business and Economics;

   Abstract : Purpose: In an explorative manner this thesis aims to research how the content of CEO-statement affects non-professional investors’ opinion of a company’s prospects. Methodology: This study is to be considered a qualitative study based on an inductive orientation regarding the role of theory. READ MORE