Essays about: "company s strategy to enter a new market"

Showing result 11 - 15 of 25 essays containing the words company s strategy to enter a new market.

  1. 11. A STUDY ON ENTRY MODES IN AN OLIGOPOLISTIC MARKET SITUATION

    University essay from Ekonomihögskolan, ELNU

    Author : Elizabeth Atem Tabetando; Chah Walandji Kenneth; Primus Kibuh; [2012]
    Keywords : Entry modes; External factors; Strandmöllen AB; Acquisition; Subsidiary;

    Abstract : Background: One of the main distinguishing factors that we have identified between thedifferent market structures is the level of barriers to entry. Market entry barriers are relevantwhen considering new market entry. READ MORE

  3. 12. Analysis of the Remote Access Market in North America

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mikael Björk; Dominique Blanc; [2012]
    Keywords : Remote access; Market analysis; Five Forces Framework; Blue Ocean Strategy; market;

    Abstract : How can a small European technology company make it to the giant North American market? This thesis deals with how a new entrant with disruptive technologies and products in the remote access automation market could enter and develop a business in North America where this market barely exists. To address this problem, we have analyzed if the Porter Five Force framework together with the Blue Ocean concept is a viable approach to evaluate a company’s competitive edge, and what strategy to apply for a company with disruptive products. READ MORE

  4. 13. A Brazilian - Swedish Relationship : How to Establish a Successful International Joint Venture

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Magnus Dalaryd; Daniel Mayer; [2012]
    Keywords : Joint Venture JV ; International Joint Venture IJV ; Resource Dependency Theory RDT ; Power Distance Index PDI ; Individualism Index IDV ; Masculinity Index MAS ; Uncertainty Avoidance Index UAI ; Small and medium-sized enterprises SME ;

    Abstract : Due to the nature of globalization, new strategies have been designed to break into new markets. Joint Venture is a common strategy to enter new markets and by using a Joint Venture, companies share risks and establish new contacts with local knowledge. Brazil is a market where foreign investors gain more and more interest. READ MORE

  5. 14. Entry mode strategy for entering a foreign market with a new product

    University essay from Göteborgs universitet/Graduate School

    Author : Carl-Filip Clausson; Daniel Johansson; [2011-07-15]
    Keywords : ;

    Abstract : In today’s pattern of the globalization process, international business is not limited to only large corporations. Small- and medium-sized enterprises, SMEs, are also more frequently targeting foreign markets in order to expand their respective businesses and to increase sales and profits. READ MORE

  6. 15. The Entry Decision Tool A process for identification and evaluation of new business areas

    University essay from Lunds universitet/Produktionsekonomi

    Author : Patrik Nilsson; Erik Larsson; [2010]
    Keywords : Entry decision; industry specific factors; company specific factors; new business area; business model; strategic capabilities; competitive advantage; Technology and Engineering;

    Abstract : Ever since Scalado was founded in the year 2000, the company has grown remarkably fast compared to other mobile software companies. Today the company has a turnover of about SEK 150 million and is one of the largest middleware companies in the mobile phone industry. READ MORE