Essays about: "company s strategy to enter a new market"

Showing result 21 - 25 of 25 essays containing the words company s strategy to enter a new market.

  1. 21. Public procurements in Africa : - the way to Swedish success

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Anna Ramebäck; [2007]
    Keywords : public procurement; African Development Bank; project marketing; network; aid market;

    Abstract : Africa is a poor continent with many of the worlds least developed countries. The latest years the Swedish export to Africa has diminished, at the same time Sweden continues to be a big contributor of aid funds to the continent. READ MORE

  3. 22. Indirect Management Consulting : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Fredrik Skålén; [2007]
    Keywords : Management consulting; change management; e-learning; operations management; consultancy; work organization;

    Abstract : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. READ MORE

  4. 23. Swedish designers go Nippon : An empirical study of small Swedish design firms' entry to Japan

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Emma Rudén; Karin Ertman; Emma Henningsson; [2006]
    Keywords : internationalisation; export; market entry; design; small firms; Japan;

    Abstract : Internationalisation is today part of every firm’s reality and impossible to deny. Researchers have developed several models and theories concerning this topic describing firms internationalisation in terms of innovation models, behavioural-, sequential-, and learning processes. READ MORE

  5. 24. Commercialisation strategies for entrepreneurial firms -A case study at Layerlab AB

    University essay from Lunds universitet/Produktionsekonomi

    Author : Åsa Leckner; [2004]
    Keywords : Technology and Engineering;

    Abstract : This master’s thesis deals with commercialisation strategies for entrepreneurial firms. The basis of the work is a framework of investigation that incorporates a company’s internal and external factors, crucial when determining an appropriate strategy. This framework of investigation is applied on the case company Layerlab. READ MORE

  6. 25. Bread and Entertainment : A Case Study of Positioning for Growth in the Food Industry

    University essay from Ekonomiska institutionen

    Author : Haralampos Karatzas; Jens Löfflath; [2002]
    Keywords : Business and economics; perception; strategi; positionering; varumärke; tillväxt; livsmedelsbranschen; Ekonomi;

    Abstract : Background: In the face of toughening competition, diminishing profitability and increasing shareholder demands, growth is often seen as a necessary means for an organisation if it wishes to survive. In order to do so, the company is often forced to seek out novel ways by which it may achieve the ambition of growing. READ MORE