Essays about: "company s strategy to enter a new market"

Showing result 6 - 10 of 25 essays containing the words company s strategy to enter a new market.

  1. 6. Co-creation as a Market Entry Strategy : Key areas to consider when entering a market by co-creating digital HR-tools

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Linnea Ahlgren; Ahlstrand Rebecca; [2017]
    Keywords : Market entry strategy; co-creation; human resources; human resource management; network approach; strategic alliance; early stage company; business strategy; product development; digitalization; Marknadsinträdesstrategi; co-creation; personalfrågor; personalavdelning; network approach; strategisk allians; nyföretagande; affärsstrategi; produktutveckling;

    Abstract : Due to digitalization, companies face a wide range of opportunities and challenges when it comes to attracting, recruiting and retaining talents. To meet these, companies need to present and achieve originality regarding values and corporate culture. One possible solution to this may be customized Human Resource tools. READ MORE

  3. 7. Wine and dine, or a fine? : A multiple case study on how Swedish companies build and manage B2B guanxi in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Beatrice Poljakovic; Malin Pripp; [2017]
    Keywords : Guanxi; business-to-business guanxi; building stages; management strategies; risks and benefits; China; Swedish companies;

    Abstract : Since Sweden’s home market is relatively small, companies are forced to engage in international business. Researchers have stressed that companies with a small home market should find new markets to gain benefits which companies with large home markets possess. READ MORE

  4. 8. The Influence of Brand Equity and Brand Identity on Brand Extension Strategies

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : Katja Hein; Deike Bode; [2015]
    Keywords : brand extension; brand extension strategies; parent brand; brand management; brand equity; brand identity; brand concepts; FMCG; line extension; vertical line extension; category extension;

    Abstract : The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. READ MORE

  5. 9. Indicating relationship success : finding new agricultural Business-to-Business partners by evaluating the potential for relationship success

    University essay from SLU/Dept. of Economics

    Author : Vilhelm Ektander; Erik Ryssén; [2013]
    Keywords : Business-to-Business; Relationship Marketing; Market expansion; The US;

    Abstract : When a company seeks to enter a new market, the multiple choices of possible new business relationships exist. Further, establishing new relationships is a time-consuming procedure associated with high uncertainty and high costs. READ MORE

  6. 10. Map and explain a position in the PC supply chain

    University essay from Lunds universitet/Produktionsekonomi

    Author : Johan Dahlgren; Tobias Samuelsson; [2013]
    Keywords : Business Development; Supply Chain Mapping; Supply Chain Enablement; Technology and Engineering;

    Abstract : Background Supply chains in low margin, high innovation speed industries with strong customers generate a highly competitive environment. The conditions for such environment are continuously changing and put high demands on its actors. READ MORE