Essays about: "comparing marketing strategy"

Showing result 1 - 5 of 22 essays containing the words comparing marketing strategy.

  1. 1. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Anne Marie Holst; [2023]
    Keywords : strategic storytelling; sense of place; New Zealand; regenerative tourism; Māori;

    Abstract : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. READ MORE

  3. 2. A Storytelling and Brand Identity Connection

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; [2022]
    Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE

  4. 3. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  5. 4. Ready-made garments industry of Bangladesh: Factors influencing sustainable development

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Md Noman Siddiky; [2021]
    Keywords : Growth instability; RMG of Bangladesh; Sustainability; Sustainable development; Research Development; Compliance.;

    Abstract : Bangladesh RMG (Ready-made garments) industry has grown rapidly and contributing to country’s economy successfully for last three decades. In 2018-2019 this giant sector contributed 84% of the total foreign exchange earnings of the country. READ MORE

  6. 5. Trust Builder Bitcoin : Cryptocurrencies as Marketing Tools beyond Functionality in the Exemplary Application Sector Online Sex Shops

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Sarah Palurovic; [2021]
    Keywords : Bitcoin; Crypto Currencies; Bitcoin as a Marketing Tool; Online Sex Shop Marketing; Trust building; Brand Extension;

    Abstract : Up until now, Bitcoin as a marketing tool to leverage the brand image of an e-retailer has only been researched scarcely. This paper contributes to filling this gap by looking at Bitcoin’s suitability as primarily a cognition-based trust-building tool in the context of online sex shops. READ MORE