Essays about: "competitive ikea"

Showing result 1 - 5 of 42 essays containing the words competitive ikea.

  1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Ráhel Anna Balogh; Máté Kézy; [2023]
    Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

    Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

  3. 2. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lauriane Martine Jambu; Nina Lotz; [2023]
    Keywords : digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

    Abstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE

  4. 3. Industry 4.0 in organizations : How democratizing 3D technologies enables communication and teamwork

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Katarzyna Plewa; [2022]
    Keywords : Industry 4.0; 3D technologies; Communication; Cross-disciplinary Teamwork; Organizational Change; Democratizing 3D technologies;

    Abstract : The world is currently going through the fourth industrial revolution, otherwise called Industry4.0. New technologies are constantly emerging, bringing innovative solutions, but also challenges. Since it is a global event, governments and organizations need to address them and decide how to proceed and adapt. READ MORE

  5. 4. Middle managers during organizational change : A qualitative study on middle managers role, ability, and approach to resistance in the process of operational change

    University essay from Umeå universitet/Företagsekonomi

    Author : William Thunholm; Yasmin Lundqvist; [2022]
    Keywords : ;

    Abstract : Middle managers have come to be a natural part of large companies' structure. In additionto this, change has become more prominent for all types of businesses because of rapidchanges in demand. READ MORE

  6. 5. Customer Co-creation and Dynamic Capabilities - An IKEA Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : SHALINI MEHRA; [2020]
    Keywords : Dynamic Capabilities; Customer Co-creation; Sustained Competitive Advantage; Microfoundations of Dynamic Capabilities; Dynamiska förmågor; kundsamskapande; Hållbar konkurrensfördel; Mikrofundationer av dynamiska förmågor;

    Abstract : Dynamic Capabilities of a firm bundle all the processes that enable it to sustain competitive advantage in today’s volatile markets. Study of the microfoundations of dynamic capabilities is a fairly new framework. Even so, it is a widely researched one. READ MORE