Essays about: "competitive strategies IKEA"

Showing result 1 - 5 of 9 essays containing the words competitive strategies IKEA.

1. 1. Understanding the Management Control System Used by Hybrid Companies : A Case Study of IKEA and MIO.

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Laury Chaussée; Marine Foray; [2018]
   Keywords : Hybrid companies; management control; Porter theory; pure strategy; tight control; furniture industry; IKEA; MIO;

   Abstract : Due to the globalization, companies have to review their strategy permanently. In the same way, they need to choose the right management control system which will be in line with their strategy. Recent research has been made and it was highlighted that new strategies have been created to face up to the globalization and stay competitive. READ MORE

3. 2. Modularity and its Effects on Operations and Logistics - A Case Study at IKEA Industry

   University essay from Lunds universitet/Teknisk logistik

   Author : Jacob Larsson; Johan Gadde; [2016]
   Keywords : Modularisation; Product architecture; Manufacturing; and Logistics; Technology and Engineering;

   Abstract : For a modern company to stay competitive on the market, efficient solutions and production systems are often needed. The customer also request more variants while still paying the same low price as before. To keep cost as low as possible several strategies and aspects can be analysed and implemented. READ MORE

4. 3. AN INSIGHT INTO CHINESE CONSUMER BEHAVIOR IN HOME FURNISHINGS INDUSTRY : A QUANTITATIVE RESEARCH ON HOW “MIANZI” FACTOR INFLUENCE CHINESE CONSUMERS BEHAVIOR

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : MO JIA; Yuan Xin GAO; [2014]
   Keywords : Chinese Consumer Behavior; Chinese Home Furnishing Industry; “Mianzi”; Competitive Consumption; Conspicuous Consumption;

   Abstract : With the continuous exploration of Chinese market’s potential, this promising and enormous market is becoming more and more crowded no matter in which industry. For example, in home furnishing industry, although the world leader - IKEA strived to implement its differentiation and cost leadership strategies that had brought tremendous success in the other markets worldwide, the company’s performance in this distinctive developing country had not progressed much, unlike other parts of the world. READ MORE

5. 4. Customer Satisfaction within the Purchasing Process - A case study for the retailer IKEA

   University essay from Göteborgs universitet/Graduate School

   Author : Linnéa Brath; Camilla Hedengran; [2011-07-07]
   Keywords : Customer satisfaction; Retailing; Purchasing process; Decision-making; Service level;

   Abstract : Many retailers have moved toward strategies that use large assortments and/or customization in order to establish a competitive advantage. Large assortment strategies used by category killers can however backfire if the complexity causes information overload that aggravate customers’ purchasing decision process. READ MORE

6. 5. The competitive advantage of IKEA and IKEA in China

   University essay from Ämnesavdelningen för industriell ekonomi

   Author : zhi li; [2010]
   Keywords : ;

   Abstract : Abstract   Title:        The competitive advantage of IKEA and IKEA in China   Author:      Zhi Li   Supervisor:   Lars Steiner   Purpose:     The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. READ MORE