Essays about: "consumer behavior phone"

Showing result 1 - 5 of 13 essays containing the words consumer behavior phone.

1. 1. Usability in M-commerce : Critical factors to consider when adapting m-commerce

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : E-commerce; M-commerce; M-commerce in Sweden; Usability; Mobile devices; Critical usability factors in m-commerce;

   Abstract : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. READ MORE

3. 2. Consumers and the Circular Economy - A study of consumer behavior about recycling and reuse of mobile phones

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Gustav Thungren; Nastaran Zenouz Zargari; [2017-06-28]
   Keywords : ;

   Abstract : The aim of the study was to research consumer behavior concerning past-use and end-of-life WEEE in Sweden, with a particular focus on consumer attitudes towards recycling and reuse of used mobile phones in the context of a Circular Economy. Our study focused on Swedish student and obtained data via a survey conducted by the authors. READ MORE

4. 3. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Xie Fei; Zhou Yu cen; [2017]
   Keywords : Anti-consumption，Brand avoidance，Smart phone，Chinese consumers，Chinese Mobile Phone Industry;

   Abstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE

5. 4. The effect of influencer ad disclosures on influencer perception and advertising effectiveness on Instagram

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Natalia Varga; Sara Höglund; [2017]
   Keywords : influencer marketing; Instagram; ad disclosures; advertising effectiveness; influencer perception;

   Abstract : This thesis aims to bring insights to the new field of social media influencer advertising. Our findings provide knowledge about how the clarity of different influencer ad disclosures affects influencer perception and the advertising effectiveness on Instagram. READ MORE

6. 5. Customers Perspective of a Non-Reward Referral Marketing. : A Case Study of OnePlus Smartphone Manufacturer.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Dennis Luu; Sebisubi Lubwama Muhamad; [2016]
   Keywords : Non-reward referral marketing;

   Abstract : Aim: The aim of this study is to analyze how a non-reward referral program can be operated without offering a real incentive to one referring someone else to a company. A case of Oneplus smart phone Manufacturer Company is used to illustrate the topic under study in the introduction chapter to give the reader a clear picture of the study. READ MORE