Essays about: "consumer needs in internet"

Showing result 1 - 5 of 45 essays containing the words consumer needs in internet.

  1. 1. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

    University essay from Högskolan i Halmstad

    Author : Jonas Helgesson; Kristian Stojkovic; [2023]
    Keywords : Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

    Abstract : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. READ MORE

  3. 2. Global Supply Chain Optimisation by Using Sensing Solutions

    University essay from Lunds universitet/Produktionsekonomi

    Author : Ahmad Belbisi; Amjad Belbisi; [2023]
    Keywords : Supply Chain Disruptions; Supply Chain Resilience; Supply Chain Visibility; Supply Chain Transparency; Real-Time Visibility; Internet of Things; Industry 4.0; Technology and Engineering;

    Abstract : Problemformulering: Internationalisering, högre volatilitet på efterfrågan och snabbare försörjningskedjor är faktorer som gör den globala kedjan mer komplex. Därför strävar organisationer efter en bättre bild av deras försörjningskedja realtidsprestanda. READ MORE

  4. 3. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    University essay from SLU/Dept. of Economics

    Author : Mohamad Saad El Deen; [2023]
    Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

  5. 4. How Pricing Strategies For E-Commerce Are Affected By Website Usability

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Filip Nyström; Filip Lundberg; Arvid Johansson; Einar Rättgård; Sven Grinneby; Lukas Ekberg; Lisa Södereng; [2023]
    Keywords : Decoy effect; Compromise effect; Usability;

    Abstract : The growth of e-commerce, accelerated by the covid-19 pandemic, have fundamentally changed how companies commercialize their products. To remain competitive, many retail companies must transition parts of, or their entire, selling process to the internet. READ MORE

  6. 5. Short-Format Video Consumption: Evaluation of Key Quality and UX Aspects for Generation Z

    University essay from Uppsala universitet/Avdelningen Vi3

    Author : Carl Lindholm; [2023]
    Keywords : short-format video; user experience; UX; video quality aspects; video pain points; korta videor; användarupplevelse; UX; videokvalitet; smärtpunkter;

    Abstract : Short-format videos are becoming increasingly prominent in today's digital landscape. The widespread availability of smartphones with high-quality cameras, together with fast Internet connections, has not only made it easier for users to interact with the digestible short-format content, but also transformed the way we consume, experience, and interact with content. READ MORE