Essays about: "consumer structural"
Showing result 1 - 5 of 72 essays containing the words consumer structural.
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1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE
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2. Steering system modal analysis
University essay from KTH/Teknisk akustikAbstract : The vehicle manufacturing sector is constantly evolving, and corporations are fully aware of increased consumer expectations for both driver and passenger´s comfort. SCANIA CV AB, as one of the largest Swedish manufacturers of commercial vehicles, has put an emphasis on this area. READ MORE
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3. The effect of navigability on e-commerce for students
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : The consumer trend towards sustainable purchasing habits online has increased due to the environmental impact of the clothing industry. While second-hand shopping is a popular option, it is often avoided due to the perceived inconvenience. READ MORE
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4. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE
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5. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry
University essay fromAbstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE