Essays about: "content attitude"

Showing result 1 - 5 of 127 essays containing the words content attitude.

  1. 1. Understanding the Impact of the Normative Power of the European Union on the Belt and Road Initiative: The Case of Italy, Serbia, and Latvia

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Saman Nazari; [2020-10-22]
    Keywords : Belt and Road Initiative; The European Union; Normative power EU; CEE-China Relations;

    Abstract : The Belt and Road Initiative (BRI) was announced in 2013 and has attracted much attention from many countries. Promising significant investments all over the world, including in Europe, the BRI has prompted vibrant discussion regarding how it will shape international politics. READ MORE

  2. 2. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
    Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE

  3. 3. Exploring the acquisition of media literacy skills through media participation in Rwanda : a case study of Huye Community Radio

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Pacifique Emmanuel Niyitegeka; [2020]
    Keywords : Media and participation; media literacy; radio; community radios; public community radios; youth volunteer journalists; civic engagement; Rwanda; Media literacy promotion; development; Social Sciences;

    Abstract : Media literacy has been described as the ability of a citizen to access, critically analyze, and produce media content for specific outcomes. It also involves an awareness of the impact of media in the society and an understanding of media processes. READ MORE

  4. 4. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Sunisa Hemphoom; Karina Konrádi; [2020]
    Keywords : Native Advertising; Entertainment; Informativeness; Irritation; Credibility; Online Advertising; Attitude; Attitude Towards Advertising; Online Marketing;

    Abstract : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. READ MORE

  5. 5. Developing and Maintaining Trust Within Organizations: Tech One Global in Nepal

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Benjamin Odei Appiah; Ravi Maharjan; [2020]
    Keywords : Trust; Relationship; Customers; Employees; Management;

    Abstract : ABSTRACT Aim: This study aims to ascertain how firms develop and maintain trust and the influences trust have in organizations. Method: This study was conducted through a qualitative research method with an inductive approach by using semi‐structured in‐depth interviews. READ MORE