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Showing result 1 - 5 of 179 essays matching the above criteria.

  1. 1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Oskar Eriksson; [2023-11-07]
    Keywords : ;

    Abstract : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. READ MORE

  3. 2. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  4. 3. Lek, lärande & rörelse på bostadsgården med dagvatten som resurs

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Anna Forsfält Ljungberg; Matilda Andersson; [2023]
    Keywords : multifunktionalitet; vattenlek; inlärning; rörelse; dagvatten; dagvattenhantering; bostadsgård; ; vattengestaltning; ekostaden; Augustenborg; Bo01; resurshantering;

    Abstract : Föreliggande studie utreder hur dagvatten kan användas som resurs för att främja lek, lärande och rörelse på bostadsgården. I urbana sammanhang ses ofta dagvatten som ett problem då stora vattenflöden överbelastar vår infrastruktur med förödande konsekvenser. READ MORE

  5. 4. The role of Islam in Russian foreign policy : A constructivist perspective

    University essay from Försvarshögskolan

    Author : Sarah Hoover; [2023]
    Keywords : Islam; foreign policy; Russia;

    Abstract : The purpose of this thesis is to obtain a deeper and more conclusive understanding of Russia’s public foreign policy with regards to the religious aspect through the research question - What indications for a religious agenda with respect to Islam are expressed in Russian foreign policy as it is presented in the international arena? A Muslim belt with a non-Soviet identity emerged along Russia's southern border after the fall of the Soviet Union. It was thus vital for Russia to define its attitude towards the Islamist threat and included the Islamic factor in its foreign policy. READ MORE

  6. 5. Enhancing Pupils’ Attitude Towards School Lunch by Designing a User-Friendly Interface

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Pernilla Sjöberg; [2023]
    Keywords : Pupils; School lunch; User experience; Application design; Interaction design;

    Abstract : A hungry student has challenges absorbing knowledge. So, maintaining good habits regarding food is important for their health and education. The objective of this paper is to provide insights into how the content and the usability of an application have an impact on pupils' attitudes toward school lunches. READ MORE