Essays about: "contextual advertising"

Showing result 11 - 13 of 13 essays containing the words contextual advertising.

1. 11. Coordination of inter-organizational projects within creative industries: A contextual perspective

   University essay from Företagsekonomi

   Author : Meaza Eshetu Abebe; Ekaterina Kalinina; [2012]
   Keywords : Inter-organizational Projects; Inter-organizational network context; Embeddedness; macrocultures; coordination; creative industries.;

   Abstract : Inter-organizational projects have become common forms of organizing in various industries such as construction, advertising, music, film making etc. The unique structural nature of Inter-organizational projects coupled with the fact that they carried out through the participation of multiple organizations, raises issues of coordination. READ MORE

3. 12. HCI Design Patterns for In-Store Touch Screen Terminals : MDI-designmönster förpekskärmsterminaler i butiksmiljö

   University essay from Institutionen för datavetenskap

   Author : Sofia Rådström; [2010]
   Keywords : design patterns; touch screens; usability;

   Abstract : Interactive media in public environments, such as touch screen kiosks, is a strongly growing toolfor offering service, information, advertising and entertainment. In order to achieve goodusability when designing the graphical user interface for a customer terminal, it is important tobe aware of the very specific requirements involved with such application. READ MORE

4. 13. Contextual Advertising Online

   University essay from Institutionen för datavetenskap

   Author : Jimmie Pettersson; [2008]
   Keywords : Advertising; contextual; online; text processing;

   Abstract : The internet advertising market is growing much faster than any other advertising vertical. The technology for serving advertising online goes more and more towards automated processes that analyze the page content and the user’s preferences and then matches the ads with these parameters. READ MORE