Essays about: "contextual advertising"
Showing result 6 - 10 of 13 essays containing the words contextual advertising.
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6. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of effective native advertisements’ influence on users’ feeling of non-intrusiveness
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). READ MORE
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7. Consumer Experience of Online Behavioural Advertising : A qualitative study exploring factors influencing consumer experience of OBA by Swedish online fashion retailers
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background For companies operating in the online fashion retail sector, understanding consumer behaviour is vital because of increased competition in the online market. The techniques for acquiring the necessary consumer information have, along with the digital revolution, become increasingly analytical and with this new marketing strategies and technologies have emerged. READ MORE
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8. No Laughing Matter : A study of the use of comedy in public service announcements
University essay from Högskolan i HalmstadAbstract : This essay is a study which is intended to explore how public service announcements in broadcast media use humour as a method of conveying their core messages in a manner which is both memorable and persuasive; to consider why humour is chosen as a strategy; and to identify the similarities and differences in the use of humour in PSAs and commercial broadcast advertising. Six video commercials were analysed in total: three PSAs and three advertisements. READ MORE
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9. Advertising product improvement opportunities using segmentation in Video-on-Demand services : A case study of MTG’s opportunities in the shift from television to streaming video
University essay from KTH/Industriell marknadsföringAbstract : More and more people choose to watch television online through online video-on- demand services. For media corporations, such as the Modern Times Group (MTG), this means that video-on-demand will become an increasingly important source of revenue. READ MORE
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10. To Be or Not to Be - Creative: A Study on the Contextual Conditions that Render Advertising Creativity Effective
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This research has identified that in the contemporary hyper-competitive business environment, advertising creativity has been recognised as a way to break through the clutter. Although much is known about advertising creativity and its effects, research has uncovered little about the difference in these effects under certain boundary conditions. READ MORE
