Essays about: "convenience goods"

Showing result 1 - 5 of 26 essays containing the words convenience goods.

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 2. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

  4. 3. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Häggmark; Fanny Olofsson; [2023]
    Keywords : Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Abstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE

  5. 4. A Study on Enhancing Recommendation Systems for Experience Goods

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Wilmer Andersson; Erik Sjöström; [2023]
    Keywords : Recommendation systems; Experience goods;

    Abstract : This study examines the design and trustworthiness factors of recommendation systems forexperience goods in the e-commerce industry. Experience goods are products that involvesensory experiences and pose challenges for consumers to assess and select online. READ MORE

  6. 5. Reverse logistics in an urban setup: A consumer perspective of travel mode choice for transporting End-of-life/End-of-use furniture.

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Anuja Wadekar; [2022]
    Keywords : urban setup; reverse logistics; consumer intention; travel mode choice; theory of planned behaviour; End-Of-Life End-Of-Use furniture.; Social Sciences;

    Abstract : With the rise in urbanization and cities fulfilling sustainability challenges, companies across the globe are moving towards circularity. One approach adopted towards circularity is of reverse logistics where companies take back EOL/EOU products. READ MORE