Essays about: "corporate-NPO collaboration"
Found 1 essay containing the words corporate-NPO collaboration.
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1. From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. READ MORE
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