Essays about: "non-profit organisation NPO"

Found 4 essays containing the words non-profit organisation NPO.

  1. 1. Exploring Managerial Perceptions of Stakeholders : Case Study of a Project-Based Non-Profit Organisation

    University essay from Umeå universitet/Företagsekonomi

    Author : Brenda Alicia Trespalacios Argain; Mariami Meladze; [2017]
    Keywords : Stakeholder management; non-profit organisation; NPO managers; entrepreneurship; relationship strategies;

    Abstract : For the past couple of decades, third sector organisations have registered a fast growth over the world with a focus on social, economic and political concerns whilst holding a presence in public matters. This study is mainly focused on non-profit organisations (NPOs). Organisations supporting social concerns on a not-for-profit (NFP) basis. READ MORE

  3. 2. From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : María Jesús E Cascante Quirós; Natalia Schlothauer; [2017]
    Keywords : Social marketing; social marketing process; non-profit organisation NPO ; continuum; cross-sector social partnerships; CSSPs ; corporate-NPO collaboration; collaborative value creation framework CVC ;

    Abstract : Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. READ MORE

  4. 3. A Relationship with benefits: Relationship Marketing in Non-­profit Organisations in South Africa

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Johanna Feuk; [2011]
    Keywords : relationship marketing; non-profit organisation; South Africa; market orientation;

    Abstract : Purpose: The purpose of this article was to see how NPO’s can use relationship marketing in their activities to secure donors and funding for their causes and projects. Methodology: Unstructured interviews were held with representatives from different hospices as well as with representatives from the umbrella organisation, the HPCA. READ MORE

  5. 4. Exploring the Use of Internal Marketing Within Non Profit Organisations : The example of the Swedish Society for Nature Conservation

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Edgaras Rakevicius; Marjolaine Bert; [2010]
    Keywords : Internal marketing; NPO; SSNC; Naturskyddsföreningen; employee satisfaction; service quality; not for profit; volunteer organisation; internal marketing mix; conceptualisation...;

    Abstract : Purpose: The purpose of this study is to explore the potential of internal marketing within non profit organisations. Method: Qualitative case study of an NPO with the part of primary research based on fives interviews of workers.T heoretical framework: The framework consists of theories and models on internal marketing. READ MORE