Essays about: "crm i"
Showing result 11 - 15 of 68 essays containing the words crm i.
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11. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE
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12. Flying is Dangerous - That is why it is so safe : Miscommunication in aviation
University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Abstract : In this essay one has been investigating some of the reasons why aviation incidents take place and also examine what strategies there are to minimize the risks - primarily regarding miscommunication which often seems to be a contributing element or a direct cause in aviation mishaps. The aim of this study is to highlight and raise awareness about this field of study from a communicative point of view. READ MORE
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13. Cause-Related Marketing in the Face of Environmental CSI: Who Donates - Firm or Customer? A quantitative study of CRM-initiatives within the transportation sector.
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Cause-related marketing (CRM), where money is donated to a cause in connection with a purchase, has become a popular marketing strategy to increase funding for a good cause while improving customer relationships. As many firms act within corporate social irresponsible (CSI) industries, an ambiguity regarding how to engage in CRM is present. READ MORE
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14. On Optimization of Sequential Decision-Making in Customer Relationship Management using Deep Reinforcement Learning
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Customer relationship management (CRM) is a fickle but pivotal elementto the success of any business. Used correctly, it can not only yield higherrevenue and lower operational costs, but significantly boost customersatisfaction. Nonetheless, it can also be mismanaged—sacrificing thewell-being of customers for profitability. READ MORE
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15. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden
University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE