Essays about: "crm i"

Showing result 21 - 25 of 68 essays containing the words crm i.

  1. 21. Modelling Non-life Insurance Policyholder Price Sensitivity : A Statistical Analysis Performed with Logistic Regression

    University essay from KTH/Matematisk statistik

    Author : Patrik Hardin; Sam Tabari; [2017]
    Keywords : Mathematical Statistics; Regression Analysis; Logistic Regression; Generalized Linear Model; Insurance Pricing; Price Sensitivity; Data Analysis; Matematisk Statistik; Regression; Logistisk Regression; Försäkringsprissättning; Priskänslighet; Dataanalys;

    Abstract : This bachelor thesis within mathematical statistics studies the possibility of modelling the renewal probability for commercial non-life insurance policyholders. The project was carried out in collaboration with the non-life insurance company If P&C Insurance Ltd. at their headquarters in Stockholm, Sweden. READ MORE

  3. 22. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
    Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

    Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

  4. 23. Transitioning​ to​ a new​ Customer​ Relationship​ Management​ ​System: Challenges​ and​ ​Recommendations

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : Per Hansson; Anton Persson; [2017]
    Keywords : CRM; Customer Relationship Management; Change Management; CRM Challenges; CRM Success Factors; CRM Needs; Change Management Objectives; Change Management Value; Customer Relationship Management Implementation; Customer Relationship Management Systems; CRM Efficiency; CRM Case Study;

    Abstract : Abstrakt (Svenska) - Vikten av att ha effektiv hantering av kundrelationer (CRM) inom företag väger mycket, för att på ett lyckat sätt öka förståelsen och samarbeten med kunder. Företag ändrar eller uppdaterar sina CRM system för att kunna öka arbetseffektiviteten. READ MORE

  5. 24. A Machine Learning Ensemble Approach to Churn Prediction : Developing and Comparing Local Explanation Models on Top of a Black-Box Classifier

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Nina Olofsson; [2017]
    Keywords : Machine learning; Ensemble; Random forest; Churn prediction; LIME; Interpretability; CRM; Local explanations;

    Abstract : Churn prediction methods are widely used in Customer Relationship Management and have proven to be valuable for retaining customers. To obtain a high predictive performance, recent studies rely on increasingly complex machine learning methods, such as ensemble or hybrid models. READ MORE

  6. 25. Is Electronic Customer Relationship Management for Luxury Brands? : Case study of the fashion luxury industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Patricia Kejmar; Jennifer Stefansson; [2017]
    Keywords : ;

    Abstract : Luxury brands are motivated by their long-term vision, where the establishment of relationships with high-net worth customers is essential. Further supported by the fact that it may cost them as much as five times more to acquire new customers than retaining existing new ones. READ MORE