Essays about: "csr and customer loyalty"

Showing result 6 - 10 of 11 essays containing the words csr and customer loyalty.

  1. 6. The role of CSR in B2B customer relationships : A qualitative case study on a Swedish bank’s CSR initiative

    University essay from Umeå universitet/Företagsekonomi

    Author : Jenny Janslätt Axelsson; Victoria Blick; [2016]
    Keywords : ;

    Abstract : This study aims to explore how CSR can serve as an influencing factor within interfirm relationships, more specifically, within the business relationship between a professional service company and their B2B-customers. CSR is a major topic in businesses today and has consequently become an elementary factor for organizations to implement in their strategies. READ MORE

  3. 7. How CSR create advantages in Chinese logistics SMEs : A case study of YHYB Co

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Ruoxi Fan; Xiaoguang Jin; [2014]
    Keywords : CSR; logistics; SME;

    Abstract : With the development of China's economy, it is found that the importance of corporate social responsibility is increasing. SME as a large proportion of the economy, its importance is evident. Logistics industry in China developed very fast in recent 30 years, it has formed a large-scale industry. READ MORE

  4. 8. Communicating Sustainability - is it worth it A closer look at three different message contents and their impact on the brand

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Florén; Hanna Poutanen; [2014]
    Keywords : sustainability; sustainability communication; csr; sustainability communication content; sustainable branding;

    Abstract : Many companies are working to become more sustainable. The reason can be altruism, cost savings or building a more attractive brand. There is however limited research into how these efforts should be communicated and what type of impact they have on the customer. READ MORE

  5. 9. THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE

    University essay from Avdelningen för ekonomi

    Author : Ruby E 130806 Kashif; [2013]
    Keywords : Key words: Corporate Social Responsibility CSR ; Green marketing; Environmental friendly products; Eco-labels; Grocery retailing; Consumer behavior.;

    Abstract : Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior. READ MORE

  6. 10. The effects of perceived CSR on Customer Loyalty : An empirical study into consumer behavior on the Swedish Chocolate market.

    University essay from Ekonomihögskolan, ELNU

    Author : Hugo van den Berg; Lina Lidfors; [2012]
    Keywords : corporate social responsibility; customer loyalty;

    Abstract : Authors: Hugo van den Berg, Lina Lidfors Supervisor: PhD and senior lecturer, Rana MostaghelExaminator: Assistant professor, Dr. Sarah Philipson Title: The effect of perceived CSR on customer loyalty – Anempirical study into consumer behavior on the Swedishchocolate market. READ MORE