Essays about: "cultural differences german sweden"

Showing result 1 - 5 of 9 essays containing the words cultural differences german sweden.

  1. 1. Establishment of Swedish start-ups in Germany : A study of start-ups establishing in a foreign country

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Adrian Wepplinger; Anna Rosén; [2022]
    Keywords : liability of foreignness; culture; competition; Sweden; Germany; barriers to entry; strategy; EU;

    Abstract : Background: Sweden and Germany are closely linked with one another, with cultural similarities, long history of trade and close geographic proximity. Germany is an attractive country for Swedish companies to establish in due to its central location in Europe and its position as Europe's biggest economy. READ MORE

  3. 2. Does culture matter in online retail? : A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Dionne Boerwinkel; [2016]
    Keywords : E-commerce; culture;

    Abstract : Abstract Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). READ MORE

  4. 3. Cultural Gaze? - Understanding Japanese and German Perceptions of Kiruna as a Tourist Destination (Applying Volunteer Employed Photography)

    University essay from Umeå universitet/Kulturgeografi

    Author : Tomoya Suzuki; [2015]
    Keywords : Tourism; Photography; Volunteer-Employed Photography VEP ; Tourist Gaze; Hermeneutic Circle; Culture; Nationality; Northern Sweden;

    Abstract : Photography and tourism have been developing in parallel with each other and leaving memories of the trip in photographs still remains as a significant part of traveling today. Tourist photograph is an effective tool to display the way tourists see the destination they visited. READ MORE

  5. 4. Different countries different cultures : Germany vs Sweden

    University essay from Avdelningen för ekonomi

    Author : Changiz Saadat Beheshti; Cecilia Jensen; [2012]
    Keywords : leadership; culture; power distance; swedish; german; management;

    Abstract : Title: Different countries – different cultures Level: Thesis for Bachelor Degree in Business Administration Authors: Cecilia Jensen and Changiz Saadat Behesthi Supervisor: Lars Ekstrand Date: 2011 – 12  Our study is based on two countries, Sweden and Germany, and is aiming to find out if the cultural differences between the two countries have a major impact when doing business together or not.Cross-cultural management is a modern topic and can help transnational companies deal with problems that occur due to different cultures in the organization, but is it really necessary to spend huge amount on intercultural training? We used a qualitative method and did a survey through a convenience sampling among six managers in the two countries. READ MORE

  6. 5. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anja Gandara Gil; Daniel Hellgren; [2011]
    Keywords : Brand personality; brand identification; preference; brand trust; culture;

    Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE