Essays about: "customer attitude financial services"

Found 1 essay containing the words customer attitude financial services.

  1. 1. How do the predictors of switching intention influence switching behavior? : A quantitative study of students’ switching behavior in the retail banking context.

    University essay from Företagsekonomi

    Author : Fredrik Olsson; Gabriella Gall; [2012]
    Keywords : retail banking; consumer behavior; switching behavior; switching intention; theory of planned behavior;

    Abstract : Due to the increased number of niched retail banks in Sweden, the competition for the customers has become severe. Bank customers in the Swedish bank market tend to stay with their bank. The challenge of how to manage to attract new customers is a central part of the retail banks’ management tasks. READ MORE