Essays about: "customer buying behavior car"

Found 3 essays containing the words customer buying behavior car.

1. 1. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

3. 2. The Car Industry's Change in the Last Decade - A case study on consumer and dealer behavior

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Felix Ahl; Asim Khandker; [2014]
   Keywords : Original Equipment Manufacturer; consumer behavior; car buying process; car selling process; car industry;

   Abstract : During the last decade the number of visits an average car buyer makes to car retailers has drastically decreased from five (in 2005) to 1.3 (in 2013). Currently, there is no academic research as to why this change has occurred. READ MORE

4. 3. Socio-economic factors influencing the electric vehicle buying process in Iceland

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Karol Gobczyński; Maxime Leroux; [2011]
   Keywords : electric vehicles; transportation; car; cars; EV; technology; implementation; buyer behavior; alternative transportation; hydrogen; Iceland; renewable energy; green energy; geothermal; hydro; social; economic;

   Abstract : The aim of this research is the analysis of socio-economic factors that wouldinfluence consumer buying process of electric vehicles in Iceland. The purpose of the researchis to detect the most crucial factors influencing Icelanders decisions for and againstpurchasing an electric vehicle, instead of car with internal combustion engine. READ MORE