Essays about: "customer experience models"

Showing result 1 - 5 of 82 essays containing the words customer experience models.

1. 1. Staying Afloat - Examining the Resilience of the European Inland Waterway Transportation Industry in the Face of Climate Related Disruptions: A Policy and Resilience Analysis

   University essay from Göteborgs universitet/Graduate School

   Author : Linnea Ahlgren; Hibaakh Jamac; [2023-07-03]
   Keywords : Climate Change; Inland Waterway Transportation; Inland Barge Companies; Inland Ports; Policies and Initiatives; Adaptation; Extreme Weather;

   Abstract : Due to its lower emissions in comparison to other modes of transport, inland waterway transportation (IWT) has been increasingly considered a sustainable option by the European Union (EU), prompting a focus on transitioning towards it in recent years. However, the impact of climate change has led to a rise in extreme weather events, including floods and droughts, over the past few decades. READ MORE

3. 2. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

4. 3. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andi Nur Haeriah; Chiara Jutz; [2023]
   Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

5. 4. Exploring Alarm Data for Improved Return Prediction in Radios : A Study on Imbalanced Data Classification

   University essay from Uppsala universitet/Matematiska institutionen

   Author : Sofia Färenmark; [2023]
   Keywords : Imbalanced data classification; LASSO; Boruta; SVM; RFC; neural network; decision tree; AUC; AUPRC;

   Abstract : The global tech company Ericsson has been tracking the return rate of their products for over 30 years, using it as a key performance indicator (KPI). These KPIs play a critical role in making sound business decisions, identifying areas for improvement, and planning. READ MORE

6. 5. SUSTAINABLE DIGITAL TRANSFORMATION - A study on how Swedish manufacturing firms can achieve sustainable digital transformation

   University essay from Göteborgs universitet/Graduate School

   Author : Thi My Duyen Dinh; Erika Damayanti Simanjuntak; [2022-08-05]
   Keywords : Sustainable digital transformation; key opportunities; key challenges; key actions;

   Abstract : The revolution of digital technologies has transformed the fundamental nature of a various range of organizations and business models, which increase productivity and creativity to address market demand more effectively than ever and allow faster information sharing thus reaching higher levels of collaboration. However, digital transformation often comes with many challenges, which require lots of time, effort, and willpower to get major transformative effects from new technology. READ MORE