Essays about: "direct-to-consumer business model"

Found 5 essays containing the words direct-to-consumer business model.

1. 1. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Chandraprabha Jha; [2023-02-01]
   Keywords : direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

   Abstract : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. READ MORE

3. 2. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

4. 3. The Impact of Patient Fees on Demand for Direct-to-Consumer Telemedicine - A Difference-in-Differences Approach

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Catharina Wingårdh; [2023]
   Keywords : Difference-in-Difference; Patient Fee; DCT; Cross-price Elasticity of Demand; Digital Economics; Brand Loyalty.; Business and Economics;

   Abstract : This paper analyzes if patients’ demand for Direct-to-Consumer Telemedicine (DCT) providers is affected by a change in patient fees. The paper utilizes a natural experiment when the patient fee increased for patients in Region Stockholm using one DCT provider but remained unchanged for other DCT providers. READ MORE

5. 4. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Sofia Hillerborn; Maja Eriksson; [2022]
   Keywords : D2C Business Model; Decision-making Process; E-Commerce; Online Customer Experience;

   Abstract : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. READ MORE

6. 5. The blueprint on how to achieve sustainable growth in an emerging DTC company

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Joachim Silber; [2022]
   Keywords : Dynamic marketing capabilities DTC ; customer lifetime value CLTV ; retention; acquisition;

   Abstract : In recent years, the direct-to-consumer business (DTC) has become an increasingly popular way for companies to conduct their business. A large part of why companies choose to build a business based on DTC is for the consumer data they get access to. READ MORE