Essays about: "customer relationship management in crm literature review"

Showing result 1 - 5 of 9 essays containing the words customer relationship management in crm literature review.

  1. 1. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Kingsley Fredrick; Danielle Christopher; [2019]
    Keywords : ERP; CRM; Relationship Management; Freight Forwarding Industry; Customer Satisfaction;

    Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE

  3. 2. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Charlotta Tegelberg; [2018]
    Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

    Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE

  4. 3. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
    Keywords : Business and Economics;

    Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

  5. 4. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Pierre Magonette; [2014]
    Keywords : e-commerce; e-CRM; customer involvement; competitive advantage; customer loyalty; personalization;

    Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE

  6. 5. Impact of Customer Relationship Management on Product Innovation Process

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yelin Li; Thu Sang Nguyen Thi; [2012]
    Keywords : customer relationship management CRM ; product innovation;

    Abstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE