Essays about: "demographic of thai"

Found 4 essays containing the words demographic of thai.

1. 1. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
   Keywords : Quick service restaurant;

   Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE

3. 2. The Perception of Thai Consumer toward Loose Candy (Lösgodis) : The Study of Product Selection for Thai Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Nutnaree Chaisirivichien; Vuthi Tansomsakul; [2011]
   Keywords : consumer preception; consumer preference; confectionary; Thai consumer;

   Abstract : Problem: What are Thai consumers’ perceptions toward sugar confectionery  products, which are sold as loose candy (lösgodis) in Sweden? Purpose: The aim of this study is to identify and describe the perception of Thai consumers toward sugar confectionery products with the concept of loose candy (lösgodis) by putting an emphasis on the preferences of product features and the choices of product as well as explore the similarities and differences of each demographic and psychographic group. Method: Method included a collection of information concerning theories. READ MORE

4. 3. An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : KAMOLWAN TOVIKKAI; WIWATCHAI JIRAWATTANANUKOOL; [2010]
   Keywords : Thai female students; Luxury fashion products; Luxury fashion brands; Consumer behavior;

   Abstract : Abstract Date: June 2, 2010 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111) Group number: 2462 Tutor: Konstantin Lampou Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention? Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand. Method: Quantitative research method via survey was used for this research. READ MORE

5. 4. From ”OTOP” to ”OSOP” : Empowering the slum through rural development

   University essay from Institutionen för livsvetenskaper

   Author : Nathalie Sajda; [2010]
   Keywords : OTOP; OSOP; participation; empowerment; slum; Klong Toey; Thailand; OTOP; OSOP; deltagande; empowerment; slum; Klong Toey; Thailand;

   Abstract : Urbanization is nourishing the urban poverty. Half of the World’s population is urban citizens and the number is increasing. Solutions to challenges can come from new ideas as well as previous tools. READ MORE