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Found 3 essays matching the above criteria.

1. 1. The Degree of Underpricing in the Swedish Market : An analysis of the most relevant factors influencing IPO underpricing between main and secondary markets

   University essay from Umeå universitet/Företagsekonomi

   Author : Xiaofan Hu; Lars Andreas Sundberg; [2014]
   Keywords : IPO; Sweden; Underprice;

   Abstract : Underwriters evaluate the optimum price of IPO issued shares and conduct underpricing based on a higher degree of risk and information asymmetry. These are calculated under a series of determined risk proxies that adjust the most suitable offering and opening price of IPOs in both main and second tier markets. READ MORE

3. 2. New service development process-Experiences from a Chinese manufacturing company Lenovo

   University essay from

   Author : naichun huang; [2010]
   Keywords : new service development;

   Abstract : Purpose: This thesis examines the process of  E-care service of Lenovo for better understanding of the new service development process. Based on literature linking on new service development process, case research is the main methodology of this paper. READ MORE

4. 3. Adaptation of International Business Marketing Strategy Between Emerging Markets : Case of CCI in Turkey and Kazahkstan

   University essay from Handelshögskolan BBS

   Author : Tatsiana Yaroshyk; Sinem Temiz; [2008]
   Keywords : International business marketing strategy; Adaptation; External environmental factors; CCI; Emerging markets; Kazakhstan; Turkey;

   Abstract : The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets. The research approach of the thesis was a case study of CCI in Turkey and Kazakhstan to see how the company can adapt it international business marketing strategy to conditions of local market. READ MORE