Essays about: "disadvantages of one to one marketing"

Showing result 11 - 14 of 14 essays containing the words disadvantages of one to one marketing.

  1. 11. Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing.

    University essay from Institutionen för ekonomi

    Author : Eric Lin; [2008]
    Keywords : marketing strategy; competition; China; guanxi; rural enterprises; township;

    Abstract : Aim: The aim is to explore the Chinese way of marketing activities in township enterprises by linking the formation and implementation of marketing strategies and tactics with the impacts of environmental factors and contextual conditions. Specifically, the aims are: - Identify the managers’ perceptions of their marketing environments; - Explore how their perceptions of the environments shape the formation and implementation of the marketing strategies and tactics; - Explore how social cultural values influence the marketing activities at these enterprises, Method: Fieldwork was conducted in the summer 2007, at three enterprises in Fujian province in southern China. READ MORE

  3. 12. Is it just culture? Or is relationship marketing in an international financial centre superior to one in a small market with a domestic focus?

    University essay from Institutionen för ekonomi

    Author : Mattias Elofsson; Caroline Salén; [2006]
    Keywords : ;

    Abstract : Relationship marketing is today becoming a more important element for the financial service providers, since competition within the market is increasing due to regulations and globalisation. Due to the fact that competition is increasing customer retention is becoming more and more important for the financial service providers. READ MORE

  4. 13. PODVERTISING : -Swedish Attitudes towards International Ad-spots in Podcasts

    University essay from Ekonomihögskolan, EHV

    Author : Isabelle Åslund; Jenny Ridåker; Leila Yassin; [2006]
    Keywords : Podvertising Podcasting; International Marketing Strategy; Attitudes;

    Abstract : For years companies have fashioned communication strategies based on print, radio, and TV to broadcast their message. But times are changing. READ MORE

  5. 14. A Conceptual Model of Mobile Marketing for a Multinational Consumer Goods Company

    University essay from KTH/Mikroelektronik och Informationsteknik, IMIT

    Author : Martin Gårdlund; [2005]
    Keywords : mobile marketing; mobile advertising; wireless marketing; marketing; mobil marknadsföring; mobil reklam; trådlös marknadsföring; marknadsföring;

    Abstract : In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech device to being an everyday item, used by billions of people around the world. The technology evolution has changed phones from a suitcase sized mobile phone imitating its stationary counterpart, to a small communication device that can perform more than twenty different tasks and is usually less than half the size of the a traditional fixed phone. READ MORE