Essays about: "e-commerce for social marketing"

Showing result 21 - 25 of 34 essays containing the words e-commerce for social marketing.

1. 21. On Ethicality of Multi-level Marketing Schemes on Wechat Platform in Mainland China

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Wen Liu; [2018]
   Keywords : MLMs; Business ethics; Wechat; Wechat marketing; Mainland China;

   Abstract : Multi-level marketing schemes (MLMs) is one of the fastest growing types of business in the world. Especially in China, with the development of e-commerce and social network application, increasingly people start doing business for MLM companies in social network platform. READ MORE

3. 22. Architectural analysis of Retail Omni-channel and integration of Cash IT Point-Of-Sale software with E-commerce platform

   University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

   Author : Thodsapon-Pete Kaewprathum; [2018]
   Keywords : Omni-channel; Point-Of-Sale; E-commerce; Integration;

   Abstract : Omni-channel has become a major player in retail marketing today. It is steadily gaining popularity among retailers because of its capability of providing consistent and seamless customer shopping experience. Omni-channel allows sales to take place via the variety of channels as it implements cross-channel business model. READ MORE

4. 23. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Mariama Manneh; [2017]
   Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

   Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

5. 24. Social media influence : Qualitative study of Colombian consumer attitude toward social media and its influence

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Juan Sebastian Duque; [2017]
   Keywords : Social media; ABC model; Social cognition; Information search; Colombian consumer;

   Abstract : Master Thesis, Master of Science in Innovation through Business, Engineering and Design with specialisation in Business Administration Field of research: Business Administration, School of Business & Economics University: Linnaeus University, Växjö, Sweden. Course code:5FE07E Semester: Spring 2017 Author: Juan Sebastian Duque L. READ MORE

6. 25. Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Carl Brunius; Isak Lind; [2017]
   Keywords : Affiliate Marketing; Digital Marketing; Entry barriers; Entry Strategy; Ecommerce; Social Media; Affiliate marketing; Digital marknadsföring; E-handel; Etableringshinder; Social media;

   Abstract : The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. READ MORE