Essays about: "Ecommerce"

Showing result 1 - 5 of 54 essays containing the word Ecommerce.

  1. 1. Application of sentiment analysis for information overload detection in an Ecommerce competitive environment

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Alexandra Jenny Norell; [2020]
    Keywords : sentiment analysis; customer satisfaction; information overload; eWOM;

    Abstract : This master thesis is focusing on the information overload in digital marketing and using the method of sentiment analysis to detect if the issue occurs or not. A model and method of different sentiments (positive and negative) were organized, and evaluated based on the statistical and prominent findings of the emotional value in the customer satisfaction in online reviews. READ MORE

  2. 2. How do your customers trust you from their mobile phone? : A company's perspective to an extended understanding of the mobile technological factors needed to affect customers' trust on mobile applications or websites.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Therese Genovese; Sandra Lu; Lovisa Sundkvist; [2020]
    Keywords : mcommerce; mobile phones; ecommerce; trust; technological factors; design; information; security; mobile applications; mobile websites; qualitative research; deductive;

    Abstract : The purpose of this research is to provide companies with how they can affect customer’s trust through tools found within the three technological factors on mobile applications or websites. A research gap was discovered by the researchers due to the lack of in-depth exploration regarding this topic and took the opportunity to do research within this field. READ MORE

  3. 3. Ensuring Insurance : A study of user expectations on trustworthiness of websites for insurances

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Dan Strandberg; [2020]
    Keywords : ;

    Abstract : The rapidly advancing technology and Internet has opened up for many industries to offer e-commerce solutions. While an increasing amount of industries are offering solutions over the web, the quality of these solutions are increasing both visually and functionally. READ MORE

  4. 4. Creating memorable customer experience : The case for vintage E-tailers of apparel and fashion pieces

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Linn Bank; Ludwig Skalare; Mathilda Widerberg; [2020]
    Keywords : memorable experience; online customer experience; vintage; online; E-tailer; Ecommerce;

    Abstract : Owing to technological development, companies want to transmit a memorable customer experience to their customer in order to enhance their competitive advantage. The purpose of this thesis is twofold - (1) to explore how E-tailers of vintage are working to create memorable online customer experiences and (2) to identify the challenges vintage E-tailers face whilst trying to create these experiences. READ MORE

  5. 5. Value co-creation through interaction : The how’s and why’s of B2B e-commerce

    University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013); Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Author : Jonathan Andrén; Daniel Sjöberg; [2020]
    Keywords : value creation; value co-creation; B2B e-commerce; interaction; värdeskapande; värdesamskapande; B2B e-handel; interaktion;

    Abstract : Today, manufacturing firms have started using e-commerce to sell their products and services online. The adoption of e-commerce has made it possible to move the interaction that has traditionally been made between a salesperson and customer through telephone or e-mail, towards making transactions online. READ MORE