Essays about: "e-commerce for social marketing"
Showing result 6 - 10 of 34 essays containing the words e-commerce for social marketing.
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6. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media
University essay from Umeå universitet/FöretagsekonomiAbstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE
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7. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE
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8. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE
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9. Shopping Centers in Change: : A multiple case study of shopping centers´ communications strategies during a social crisis
University essay from Högskolan i HalmstadAbstract : The emergence of covid-19 resulted in a new way of living for the whole world. One of the areas that would come to be highly affected was the retail industry and more specifically shopping centers. The advice given by the government to citizens regarding the spread of the virus urged people to limit their time spent in public places. READ MORE
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10. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE