Essays about: "ecotourism resorts"

Found 2 essays containing the words ecotourism resorts.

1. 1. Blend In With Nature : a study about marketing communication of Indonesian ecotourism resorts

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Vanessa Körberg; Linnea Rungård; [2014]
   Keywords : Ecotourism; marketing communication; service marketing; word of mouth; customers; ecotourism resorts; Ekoturism; Hållbar turism; marknadsföringskommunikation; service marknadsföring; kunder; hotell;

   Abstract : The purpose with this study is to investigate and analyse how ecotourism is marketed to customers by two Indonesian small- and medium sized ecotourism resorts, focusing on marketing communication. Further, the aim is to clarify how these companies enhances their “eco brand”. READ MORE

3. 2. The Destination Development Outcomes of Mountain Resorts on Tourism Appeal – A Case Study of German Ecotourists to Ansättfjällen, Sweden

   University essay from Institutionen för samhällsvetenskap; Institutionen för socialt arbete

   Author : Ulrich Schmudde; [2011]
   Keywords : ecotourism; tourism development; nature-based tourism; stakeholder collaboration; destination development;

   Abstract : Ecotourism has increased in demand and aided destination development within many destinations over the past decade. Many Germans have shown an increase of interest in nature-based tourism, and for travelling to Scandinavia. The study examined German tourist behaviour and German visitor trends to Scandinavia. READ MORE