Essays about: "Vanessa Körberg"

Found 1 essay containing the words Vanessa Körberg.

  1. 1. Blend In With Nature : a study about marketing communication of Indonesian ecotourism resorts

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Vanessa Körberg; Linnea Rungård; [2014]
    Keywords : Ecotourism; marketing communication; service marketing; word of mouth; customers; ecotourism resorts; Ekoturism; Hållbar turism; marknadsföringskommunikation; service marknadsföring; kunder; hotell;

    Abstract : The purpose with this study is to investigate and analyse how ecotourism is marketed to customers by two Indonesian small- and medium sized ecotourism resorts, focusing on marketing communication. Further, the aim is to clarify how these companies enhances their “eco brand”. READ MORE