Essays about: "electronic customer relationship and customer involvement"
Found 1 essay containing the words electronic customer relationship and customer involvement.
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1. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM
University essay from Avdelningen för ekonomiAbstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE
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