Essays about: "electronic retailing"

Showing result 11 - 14 of 14 essays containing the words electronic retailing.

  1. 11. Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Kenneth Corbitso; Thomas Ash; Neil Pisone; [2011]
    Keywords : M-Commerce; Mobile Commerce; Retail Industry; Clicks-and-Mortar; Interactive Marketing;

    Abstract : The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. READ MORE

  3. 12. E-Service Quality and Consumer Loyalty : A study on Consumer Electronic Retail Industry

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Mohammad Younus Hossain; Mahadi Hossain; [2011]
    Keywords : Internet; consumer electronics retail market; service quality; e-service quality; satisfaction; consumer loyalty.;

    Abstract : This paper investigated the relationship between e-service quality and consumer loyalty in the context of consumer electronic retail industry in Sweden. E-service quality is found to be a prime determinant of consumer loyalty which is very important for the growth of any business regardless of the industry. READ MORE

  4. 13. Postponement in Fashion Retailing : A Case Study of H&M

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

    Author : Mohsin Nawaz; Munawar Saleem; [2010]
    Keywords : Postponement; Speculation; Retailing; Fashion Retailing; Customer Order Decoupling Point; Mass Customization and Standardization.;

    Abstract : Abstract In fashion industry, customer demand is constantly changing. One of the main reasons is due to the time of delicate fashion awareness among the consumers, which has come into larger variety and frequent assortment changes. READ MORE

  5. 14. Data Mining and Mobile CRM : An Update

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Turk; [2007]
    Keywords : mobile customer relationship management mCRM ; electronic customer relationship management eCRM ; short messaging service SMS ;

    Abstract : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. READ MORE