Essays about: "Mohammad Turk"

Found 1 essay containing the words Mohammad Turk.

  1. 1. Data Mining and Mobile CRM : An Update

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Turk; [2007]
    Keywords : mobile customer relationship management mCRM ; electronic customer relationship management eCRM ; short messaging service SMS ;

    Abstract : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. READ MORE