Essays about: "end consumer"

Showing result 1 - 5 of 311 essays containing the words end consumer.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Temperature Shocks and Price Stability

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Klara Strömberg; [2024]
   Keywords : Climate Change; Price Stability; Local Projections; United Kingdom;

   Abstract : This thesis investigates the interplay between temperatures and prices in an advanced economy context. To this end, I estimate the impulse response to a 1°C temperature anomaly on the UK economy. READ MORE

4. 3. Opposing Attitudes Towards Environmental Taxes: A Price Dilemma? A Case of the Swedish Attitudes on Gasoline Emission Taxes

   University essay from Göteborgs universitet/Graduate School

   Author : Ignacio López Casanueva Arturo; Bergström Martin; [2023-06-29]
   Keywords : ;

   Abstract : This thesis investigates how people’s attitudes toward environmental taxes are shaped and whether changes in end-consumer prices of gasoline have a direct effect on carbon tax perception. A theoretical model is constructed to represent the individual’s choice problem using a utility function. READ MORE

5. 4. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

6. 5. Selected PFAS in the water treatment at the waste-to-energy plant in Umeå : Investigating concentration and composition of selected PFAS in different water treatment steps

   University essay from Umeå universitet/Institutionen för ekologi, miljö och geovetenskap

   Author : Amanda Carlund; [2023]
   Keywords : ;

   Abstract : The present study investigated the changes in concentration and composition of five selected PFAS substances in the water treatment at the waste-to-energy plant in Umeå. The five PFAS were PFHxA, PFHpA, PFOA, PFHxS and PFOS. As PFAS exists in a variety of consumer products, they will to some extent end up in waste incineration. READ MORE