Essays about: "entrepreneurship Thesis sample"
Showing result 21 - 25 of 25 essays containing the words entrepreneurship Thesis sample.
-
21. Insights on Brand Identity Creation of Start-ups in Business Incubators: An Exploratory Research Conducted in Sweden and Macedonia
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title Insights on Brand Identity Creation of Start-ups in Business Incubators: An Exploratory Research Conducted in Sweden and Macedonia Course BUSN 39 Degree Project in Global Marketing, Spring 2013 Authors Aleksandar Joshevski and Lucas Noordhoorn Supervisor Magnus Lagnevik Keywords Brand identity creation, entrepreneurship, business incubators, start-up, Sweden, Macedonia Research Questions In what way do start-ups that are part of business incubators located in Macedonia and Sweden create and build their brand identity? In what way do business incubators influence brand identity creation and building in startups that are located in Macedonia and Sweden? Purpose The purpose of this thesis is to conduct an exploratory study, in order to get a better understanding of brand identity relevance, creation and building across a diverse sample of countries and start-ups. Theory The theoretical framework of the thesis deals with three areas: Entrepreneurship, new ventures and start-ups; Brands, branding and related concepts; and Business incubators. READ MORE
-
22. PRIDE AND PREJUDICE : A NEW VERSION OF ENTREPRENEURIAL INTENTION
University essay from KTH/Entreprenörskap och InnovationAbstract : The purpose of this thesis is to present an empirical finding in the area of culture and entrepreneurial intention. The author developed an entrepreneurial culture measure regard to values of proudness and prejudice based on the data from the World Values Survey. READ MORE
-
23. Fairtrade - A Competitive Imperative? : An Investigation to Understand the Role of Fair Trade in Company Strategy in the Chocolate Industry
University essay from IHH, FöretagsekonomiAbstract : Background: The rise in ethical consumerism has become evident through an increase in sales of fair trade products in recent years. Consumers are prepared to pay a premium for fair trade chocolate, and with a steady future growth in the fair trade movement, this is an attractive market for new entrants. READ MORE
-
24. Telepreneurship : Strategic bliss
University essay from IHH, InformatikAbstract : The strategic management literature indirectly considers entrepreneurship as a subset of strategy, and the historical evolution of the field, specifically that of the Entrepreneurship division of the Academy of Management. Schendel (1990) which placed great emphasis on the topic of entrepreneurship and admitted that some argue that entrepreneurship is at the very heart of strategic management. READ MORE
-
25. Social Media Marketing vs. Prevalent Marketing Practices Master Thesis : A Study of Marketing Approaches for Micro firms in Sweden
University essay from IHH, Centre for Innovation Systems, Entrepreneurship and Growth; JIBS Entrepreneurship CentreAbstract : Background In Sweden almost 90% of businesses are micro in nature which plays a pivotal role in the economy by generating employment opportunities as well as serving a source of instilling entrepreneurial spirit and innovation. Due to their invaluable contributions to the economy, their survival through revenue generating marketing practices has become an area of much more interest than ever realized before. READ MORE
