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Found 4 essays matching the above criteria.

  1. 1. Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Johanna Bellander; Sofie Bladström; Elise Kaloyanova; [2020]
    Keywords : Brand Image; Co-Creation Value; Customer Experience; Festival Event; Target Group;

    Abstract : The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. READ MORE

  3. 2. A new channel for organizing and distributing business events within B2B : On the prospects for a business event application of mutual value to attendees and organizers

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Anna Maria Stipic; [2016]
    Keywords : interaction design; b2b; businessevent; event organizer; organize; competitive analysis;

    Abstract : In this networked society, where social media becomes a natural meeting place, the need for physical encounters is greater than ever. In the business world, business events are a way for people to satisfy this need while they at the same time get the opportunity to exchange skills, information and experiences with other colleagues, thus expanding their and their company’s competencies. READ MORE

  4. 3. Vad är ett hållbart evenemang? : Eurovision Song Contest i Malmö våren 2013 i rampljuset

    University essay from SLU/Dept. of People and Society

    Author : Petter Hjelte; Aleksandra Larsson; [2013]
    Keywords : hållbarhet; Eurovision Song Contest ESC ; evenemang; ISO 20121; hållbarhetsindikatorer; nyckeltal;

    Abstract : Hållbarhet är ett begrepp som har fått en allt större och viktigare betydelse i samband med evenemang. Denna genomslagskraft beror på flera skäl såsom etiska, strukturella och marknadsföringsmässiga. READ MORE

  5. 4. Special Events on Facebook : The relationship of online subculture, eWOM, eTrust, and purchase intention

    University essay from IHH, Företagsekonomi

    Author : Nicole Bou Assaf; Cassia Carvalho Cunha; Christian Kubista; [2011]
    Keywords : Social Media; Facebook Pages; Electronic Trust; Electronic Word-of-Mouth; Online Subculture; Purchase Intention; Special Event;

    Abstract : Purpose: The aim of this bachelor thesis is to investigate the relationship of online subcultures, electronic trust, electronic word-of-mouth, and purchase intention towards a special event within selected Facebook Pages. Background: Given the increasing impact of social media platforms in communications not only between consumers, but also consumers and companies, this study takes a deeper look at the influence that companies can exercise on consumer’s purchase intention for a special event through these platforms. READ MORE