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Showing result 1 - 5 of 38 essays matching the above criteria.

1. 1. Digital Leadership Capabilities for successful Digital Transformation- Cultural perspective : How do digital leaders' experiences and perspectives on the capabilities needed for successful digital transformation in tech firms differ across different cultural contexts?

   University essay from Jönköping University

   Author : Kiran Raza; Sai Madhavi Palle; [2023]
   Keywords : Digital transformation; Digital leadership capabilities; Leadership; Digital leader;

   Abstract : Introduction: Digital transformation has had a significant impact on the way businesses operate and interact with their clients. The advent of digital technologies has brought about unprecedented changes in customer behavior, necessitating continuous adaptation and transformation to maintain competitiveness. READ MORE

3. 2. Five Decades of Negative Campaigning : Describing and Explaining the Use of Policy and Trait Attacks in Swedish Parliamentary Elections 1970-2022

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Melvin Hidesäter Bredell; [2023]
   Keywords : ;

   Abstract : In this thesis, I examine whether there has been an increase in negative campaigning and trait attacks in Sweden, and whether some of the drivers of negative campaigning found in the United States two-party system - that is, the factors that motivate parties or candidates to attack their opponent’s policies or character traits - are active likewise in the Swedish multi-party system. Based on the results of a quantitative content analysis of Swedish parliamentary election manifestos 1970-2022, I conclude that there has been no increase in negative campaigning and trait attacks in Sweden. READ MORE

4. 3. Women, Protest and Democracy:Analysing the Role of Women in Nonviolent Resistance Movements and Democratisation

   University essay from Uppsala universitet/Institutionen för freds- och konfliktforskning

   Author : Maud Kuijpers; [2022]
   Keywords : Nonviolent resistance; women’s participation; democratisation; egalitarian democracy;

   Abstract : This study aims to shed light on the gendered dynamics of nonviolent resistance and democratisation. Illuminating the role that women can play in the democratisation processes can help underline the importance of women's empowerment. READ MORE

5. 4. Leadership influence on EO : An interview-based study on leadership influence on Entrepreneurial Orientation in KIBS-firms from the eyes of the consultants

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Jafet Backman; Linus Drevell; [2022]
   Keywords : Entrepreneurial Orientation; Leadership; Innovation; KIBS; Consultancy;

   Abstract : Over the last decades, there has been a shift from a product intensive market to a service-based one which is based on knowledge being a high commodity in contrast to previous decades where tangible capital resources and products have been the primary focus. Over a similar time frame, entrepreneurial orientation (EO) has become one of the most important theories/concepts within entrepreneurial research, which is a firm’s capacity to portray innovative, proactive and risktaking behaviour to outcompete their competitors. READ MORE

6. 5. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE