Essays about: "fan identification"

Showing result 16 - 17 of 17 essays containing the words fan identification.

1. 16. The firms’ use and customers’ perception of Facebook in the context of customer-based brand equity : A case study of professional team sport organizations

   University essay from IHH, Marketing and Logistics

   Author : Söndra Brand; Moritz Justus Klein; [2012]
   Keywords : Customer-based brand equity; professional team sport; sports marketing; Facebook;

   Abstract : Purpose: The purpose of this thesis is to provide a holistic understanding of how Facebook is used by professional team sport organizations to strengthen customer based-brand equity and how these attempts are perceived by the customers with a focus on the derived benefits. Frame of reference: Customer-based brand equity is conceptualized, modified and employed to the realm of Facebook. READ MORE

3. 17. Development of Control Lab Interface for Data Acquisition using Lab VIEW

   University essay from KTH/Reglerteknik

   Author : Vivek Sharma; [2007]
   Keywords : ;

   Abstract : A lab named ‘System Identification Lab’ is a compulsory part of the course ‘Modeling of Dynamical System’ given by School of Electrical Engineering, Automatic Control at KTH. System identification is an experimental method to derive a mathematical model from the input and the output data. READ MORE